Starbucks in the present day is launching a blockchain-based loyalty program that enables customers to earn factors for each buy made via the app. These factors can then be redeemed for unique provides and merchandise. The corporate additionally introduced plans to launch a digital foreign money known as Starbucks Coin (SC) that will likely be used throughout the app.
The Journeys characterize a chance for Starbucks to interact with shoppers via digital media and supply them rewards based mostly on their buy habits. As an illustration, if somebody buys a Frappuccino, they may obtain a reward equivalent to a coupon code for a future go to to the shop. Or, if somebody buys a latte, they may get a reduction on their subsequent order.
Starbucks Odyssey will weave collectively our previous, current, and future… providing methods to counterpoint your espresso data with interactive experiences. This isn’t only a new method to expertise Starbucks. It’s an invite to hitch us on our journey and are available collectively over espresso.
Starbucks Odyssey is a brand new expertise powered by Web3 know-how that may supply Starbucks Rewards members within the U.S. the chance to earn and buy digital collectible Stamps (NFTs) that may unlock entry to new advantages and experiences that may’t be discovered anyplace else.
Starbucks Rewards members can be a part of the waitlist to grow to be eligible to obtain an invite to hitch Odyssey. Upon receiving an invite, members will use their Starbucks Rewards login to hitch Odyssey and begin partaking in ‘Journeys,’ a collection of actions like interactive video games or challenges that deepen their data of espresso and Starbucks. Members will likely be rewarded for finishing Journeys with a ‘Journey Stamp’ (NFT). Quickly, members may also be capable of buy ‘limited-edition Stamps’ (NFTs) via the built-in market throughout the Starbucks Odyssey internet app expertise.
Every digital collectible Stamp will embody a degree worth and the Stamps might be purchased or offered amongst members throughout the market, with possession secured on a blockchain.
As Stamps are collected, members’ Factors will improve, unlocking entry to distinctive rewards and experiences that would vary from a digital espresso martini making class, to distinctive merchandise and artist collaborations, to invites to unique occasions at Starbucks Reserve Roasteries and even the chance to hitch a visit to Starbucks Hacienda Alsacia espresso farm in Costa Rica.
Starbucks Odyssey will get rid of the barrier to entry to a standard Web3 market by permitting members to buy limited-edition Stamps immediately with a bank card. No crypto pockets or cryptocurrency will likely be required – making the Starbucks Odyssey expertise an attractive and simple manner for members to entry this new know-how and declare an possession stake of their loyalty to Starbucks.
