50-year-old purveyor of high-street power caffeine drinks, Costa Espresso, has taken its first step into the non-fungible world of NFTs. As such, they’re partnering with footwear model Artisan Lab to drop a set of NFT-backed bodily sneakers.
By means of the initiative, the Italian design agency has created a set of 20 handmade sneakers. Every bespoke merchandise is numbered and coffee-dyed utilizing Costa’s well-known ‘Mocha Italian Mix.’ The sneakers will probably be cemented for all eternity on the blockchain with an immutable NFT certificates of authentication.
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Dubbed ‘The Drip 1’ this new espresso/Web3/vogue hybrid is launched to have a good time Worldwide Espresso Day. The brand new, highly-collectible gadgets are solely accessible by way of a contest hosted on the Costa TikTok channel. So, the time has arrived for these sitting on the apex of espresso, revolutionary tech, low-attention movies, and excessive vogue!
Costa’s exploration into the realm of Web3 comes after arch-rival Starbucks introduced its NFT loyalty program. Basically, it’s trying to harness NFTs on the Polygon community to reward its common clients. All of the whereas permitting customers to swap, present, and commerce their hard-earned espresso perks by way of an related NFT market.
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