Why manufacturers are investing thousands and thousands within the metaverse – BBC Information

Manufacturers are spending tens of thousands and thousands of {dollars} investing within the metaverse.

Gucci, Nike, Burberry and Walmart are simply among the corporations shopping for up digital land as a technique to promote their merchandise.

Practically $2bn has been spent previously 12 months on metaverse actual property, in response to analysts.

However it’s not simply large companies turning to digital actuality: some artists and smaller companies imagine this new expertise is the way forward for retail, and are making merchandise which might solely be offered inside the metaverse.

This movie is from Click on – the BBC’s weekly expertise present.

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